ARCHIVE overview

The theme for the Liquid Brand Summit 2007 was "Silicon Valley in Transition". The event took place on May 15, 2007 at the Four Seasons Hotel in Palo Alto, CA and was attended by over 100 brand and marketing professionals.

HIGHLIGHTS

Keynote Speaker

Cammie Dunaway, CMO of Yahoo!

In 2007, the Liquid Brand Summit featured Ms. Dunaway as the Keynote Speaker. Ms. Dunaway was responsible for the branding activities of Yahoo! worldwide. She opened up the Summit by sharing her insights and experience managing one of Silicon Valley’s most recognized brands.

Featured Speaker

Jim Gregory, Founder and CEO of CoreBrand.

A respected author, speaker and strategist, Mr. Gregory is a leading expert on brand management and credited with developing pioneering and innovative tools for measuring the power of brands and their impact on a corporation’s financial performance.

Session Leaders

The Session Leaders included high level executives from brands like:
• Adobe
• AOL
• Ask
• Cisco
• eBay
• Second Life
• Symantec
• Technorati
• Yahoo!

Report

The 2007 Best Practices Report

Liquid Agency published a Best Practices Report that documents the findings from the Liquid Brand Summit. The report outlines the best practices uncovered during the event - addressing such issues as Global Marketing Vs. Localization, Brand Integration, and Brand, Blogs and Social Media.
> Download the PDF.