Speakers

Speakers that will get you thinking. The day will start with a keynote presentation by Clent Richardson, CMO of TiVo, whom we expect to be stimulating and perhaps even controversial. In the afternoon, we will hear Scott Kabat, from Pure Digital Technologies speak about the challenges of creating a new category. Finally, at the end of the day we're excited to have David Lidsky, the Senior Editor from Fast Company moderate the panel discussion with all the Session Leaders.

Clent Richardson is Chief Marketing Officer of TiVo (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVRs). An accomplished transformation leader known for his work in branding and the high technology industry, Richardson has extensive experience in building cohesive organizations that deliver unparalleled results. Having worked in three countries while leading global teams based on six continents, Richardson’s global-branding insights, expertise and leadership provide results-oriented focus with TiVo’s global brand and communications strategies, as well as both mass market and consumer distribution.

Richardson most recently served as Chief Marketing Officer of Nortel, a global technology solutions company positioned to change the world through communications, where he led a worldwide initiative designed to transform the telecommunications leader into a marketing-led corporation. During his two years at Nortel, Richardson stabilized the company’s global marketing, media outlets and brand while leading the transformative rebranding of the firm by personally evangelizing over 29,000 employees worldwide in addition to numerous media outlets and customers globally.

Prior to Nortel, Richardson was Chief Sales and Marketing Officer of T-Mobile U.K. where he expanded the company’s customer base with a market-share surge of nearly 20% and established itself as a pioneer in the wireless Picture Messaging market. He led the national rebranding efforts of T Mobile - UK and also held the position of Chairman, T-Mobile Retail Ltd., was a member of the Board of Directors for T-Mobile U.K. and served as an executive director for the holding company’s global marketing board which lead strategy for the rebranding to T Mobile globally.

Richardson was also Vice President of Worldwide Developer Relations from 1997 to 2001, leading a global team in stabilizing the Macintosh ecosystem and rebuilding the global developer community while reporting directly to Apple co-founder and CEO Steve Jobs. Earlier in his career, Richardson has served as a business strategy consultant for some of the world’s top technology and communications companies (including AOL), and has also held senior-executive positions at technology start-ups including software applications developer Design Intelligence, and Foster Ousley Conley, an Al neural-net software developer.
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Scott Kabat is the Director of Marketing at Pure Digital Technologies in San Francisco. Pure Digital designs and manufactures simple, affordable digital imaging solutions for the mass market. The company's investors include Benchmark Capital, Morgan Stanley, Sequoia Capital, and The Walt Disney Company. Scott recently helped launch the Flip Video family of digital camcorders (www.theflip.com), which Yahoo! Tech called "the world's simplest video camera."

Prior to joining Pure Digital, Scott spent seven years in various Marketing, Sales and Business Development roles at The Clorox Company and was a management consultant to consumer businesses at A.T. Kearney in Chicago. Scott has an MBA from Harvard Business School and a B.A. in History and International Relations from the University of Pennsylvania. He grew up in Greensboro, North Carolina.
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David Lidsky joined Fast Company in March 2004 and currently serves as a senior editor. Lidsky co-edits the front of the book, editing Fast Talk, Next, and the magazine's columnists. He is the co-editor of the magazine's anniversary compilation book, Fast Company's Greatest Hits: Ten Years of the Most Innovative Ideas in Business, published by Portfolio.

Prior to joining Fast Company, Lidsky worked at FSB: Fortune Small Business magazine and PC Magazine before that. At FSB, he was an editor and columnist, penning the "Tech Skeptic," a column skewering conventional tech wisdom. At PC Magazine, he covered the Internet in its formative years ('96-'99). But he asserts that the best character-building experience of his life was working as an associate at Marshall's department store where he was once named an employee of the month.

A graduate of Columbia University, majoring in history, Lidsky received his JD from the Boston University School of Law with a concentration in intellectual property. He was admitted to the New York Bar in 1998, and retired from the bar the same day he was admitted.

Lidsky was born in Atlanta, GA.
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An expert brand strategist, Scott consults on client assignments while making sure that the agency is poised for continued growth and stability, thanks to a disciplined approach to business management.

Scott has been in the marketing business for over 17 years. His first company, ImageNetwork, specialized in channel promotions for technology companies and became one of the fastest growing private companies in Silicon Valley, as well as one of the Top 100 promotion marketing agencies in the U.S. Eventually, he sold that company to Full Moon Interactive - an Internet Professional Services firm with 200 employees, which he helped grow to $24M in revenue - and became one of their Managing Directors. He left Full Moon to start Liquid Agency.

He has been involved with the launch of many successful technology brands, and has provided strategic leadership on marketing and branding campaigns for companies like Adobe, AskJeeves, Hewlett-Packard, Microsoft, PalmSource, and Sony.

At Liquid, Scott's role is to ensure that the company provides the best solutions for our clients' brand marketing challenges. This includes having the right people on the team and the appropriate mix of services.

He holds a BS degree in Marketing from California Polytechnic State University in San Luis Obispo, California. Scott is an active member of the Young Presidents Organization (YPO), the San Jose Ad Club, and the Consumer Electronics Association (CEA), which help him keep current with the latest trends in business management and consumer behavior.
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Over the last 25 years. Alfredo has built a reputation for delivering innovative design and brand strategy expertise to the world's best tech brands. Today, he is responsible for the vision and the process behind Liquid's strategic as well creative output.

During his career, Alfredo has been recognized by some of the world’s most prestigious design organizations. He has received awards from the American Institute of Graphic Arts, the Western Art Directors Club, the Society of Publication Design, the Society of Business Communicators, American Corporate Identity, and many others.

After selling his business to Full Moon Interactive, he decided that it was time to start a new type of brand agency, and founded Liquid with Scott Gardner.

As Chief Creative Officer, Alfredo sets the tone for the creative approach and the brand strategy work that Liquid delivers. Over the years, Alfredo has worked on significant brand strategy assignments and major product launches for companies such as Ask, Intuit, LSI, Microsoft, Seagate, Sony, Plantronics, and Visa. Additionally, Alfredo is the founder of Carta Products — a company that makes sophisticated stationery products and home accessories for the retail market. The collections Alfredo has designed are being sold worldwide, and have been featured in Martha Stewart Living, InStyle Magazine, Interior Design, Home&Garden, Elle Decor, WallPaper and other publications.

Alfredo has been a featured speaker on the subject of branding and design at San Jose State University, the University of California Santa Cruz, the Software Publishers Association Conference, the In-Store Marketing Institute, and has lectured across the country on the subject of Brand Development for the Business Marketing Association.
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